Wikonsumer Culture

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Comentario de Rommell Montenegro el febrero 25, 2009 a las 1:13pm

Muchas Gracias por la invitación a un grupo tan ínteresante.

Comentario de Federico González el septiembre 11, 2008 a las 6:57pm

Muy buena idea la de crear este espacio.
Les deseo mucho éxito y espero poder realizar algún aporte.

Comentario de Pablo Sánchez Kohn el junio 11, 2008 a las 4:46pm

Ipsos and Peanut Labs tap social networks for survey samples
Firms team up in the US to recruit panellists through social networks
US-- Ipsos Interactive Services is teaming up with Peanut Labs in the US to reinvigorate its panels by recruiting through social networks.

The firms will work together recruiting and profiling respondents, whom Peanut Labs will then drive to Ipsos surveys using its Sample3.0 technology, which is integrated into more than 70 online social networks.

Efrain Ribeiro, chief operating officer of Ipsos Interactive Services, said: “Traditional online access panels have had difficulty efficiently recruiting and retaining younger demographics, due to changing technological preferences. When these respondents do join panels, they do not participate in survey opportunities very often… Our relationship with Peanut Labs will provide us with guaranteed access to a critical population that is often difficult to reach through traditional methods.”


Author: Robert Bain

http://www.research-live.com